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What is ROARLABS’ primary focus?

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ROARLABS, the trailblazing company dedicated to transforming urban lifestyle services with a focus on smoking cessation, has announced its grand launch party on January 6th, 2024. The celebration is set to take place at 1-3 Mare Street, London, starting from 12 pm. This milestone event marks the culmination of ROARLABS’ journey in developing responsible solutions to combat smoking and smokeless tobacco use.

Background of ROARLABS

Founded with a mission to revolutionize the urban lifestyle services sector, ROARLABS has been a beacon of innovation in promoting a healthier and tobacco-free lifestyle. The company’s primary focus on smoking cessation reflects its commitment to providing responsible alternatives to traditional tobacco products.

Launch Event Highlights

The grand launch party promises an exciting lineup of entertainment, featuring DJ Selecta JJ and the talented artist Mercston. Attendees can engage in interactive experiences, including an end-user innovation stand, carbon monoxide smoking status evaluations, and flavour testing stations. These features allow consumers to not only witness but actively participate in the latest advancements developed by ROARLABS.

ROARLABS’ Commitment

Situated in the heart of East London, ROARLABS is more than just a company; it’s a movement towards a health-conscious and socially engaging lifestyle. Co-Founders Beau Keefe and Rob Harvey bring a unique blend of creativity and scientific expertise to the table. Harvey, serving as the CEO, emphasizes the company’s unwavering commitment to empowering individuals to lead healthier, tobacco-free lives while championing equality and inclusivity for all.

Innovative Cardboard Pod System

A standout feature of ROARLABS is its revolutionary modular cardboard pod system. This device, designed to aid individuals in quitting combustible and smokeless tobacco, boasts a removable battery and an innovative approach to sustainability. The eco-friendly nature of the device, coupled with being fully recyclable and carbon footprint labeled, represents a significant leap forward in sustainable lifestyle choices.

Environmental Responsibility

ROARLABS takes its environmental responsibility seriously. The cardboard pod system is not just innovative; it’s eco-friendly and fully recyclable. The inclusion of carbon footprint labeling underscores the company’s commitment to sustainable practices.

Global Impact

Beyond local initiatives, ROARLABS is dedicated to making a difference globally. The company focuses on providing education and inclusive alternatives to traditional tobacco products, actively contributing to bridging health inequality gaps. The grand launch party is not just a celebration; it’s a call to action for a healthier, more inclusive community.


Key to ROARLABS’ success is the dynamic leadership of Co-Founders Beau Keefe and Rob Harvey. Harvey’s commitment to empowering individuals and fostering a healthier lifestyle is at the core of the company’s values. The combination of creativity and scientific expertise in the leadership ensures that ROARLABS continues to push boundaries in the urban lifestyle services sector.

Event Participation Call

As the excitement builds for ROARLABS’ grand launch on January 6th, 2024, at 1 Mare Street, London, the invitation is extended to everyone who shares the vision of a healthier and more inclusive community. Join the celebration and be part of the movement towards a tobacco-free lifestyle.


In conclusion, ROARLABS’ grand launch party is not just an event; it’s a celebration of innovation, commitment, and a dedication to healthier living. The company’s unique approach to smoking cessation, coupled with its environmentally friendly practices, sets it apart in the urban lifestyle services sector. As ROARLABS continues to grow and make a global impact, the grand launch serves as a testament to its unwavering mission – empowering individuals to lead healthier, tobacco-free lives while championing equality and inclusivity for all.

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